Translation and Interpreting Articles
Translation - Getting it right. A guide to buying translations.
There are hundreds of ways a translation project could go off track: ridiculous deadlines, ambiguities in source text amplified by the translator not asking questions, misapplied MT (machine translation), no proofreading of typeset text by a native speaker, blissful unawareness of an over-confident translator operating in a vacuum, poor coordination of large projects, poor cheap freelance translator, poor expensive freelance translator, poor cheap translation company, poor expensive translation company, no client input, and on and on.
By applying even half the tips in this guide, you will improve your chances of getting a translation that works. Download translation guide
Managing Global Growth Through Localized E-Commerce Initiatives.
We’ve heard all the translation horror stories: Coca
Cola redone as Ko-Ka-Ko-La translates to “bite the
wax tadpole” in Chinese, which did not entice the Chinese
market to drink the new offering. No va in Spanish
literally means “no go,” so initiatives to market the
Chevy Nova with that name fell way below the sales targets.
Or – the sign for Americans at a Parisian hotel that
reads, “Please leave your values at the front desk.” Although
these mistakes are funny to read, the fact is this:
Mistakes made during global growth initiatives can have a
long-lasting effect on a company’s ability to be profitable and successful. Read Clientside News article
Medical mystery solved in slaughterhouse.
Story highlights: 1) A woman in Minnesota is suddenly hit with a strange illness. 2) The interpreter at the hospital notices similarities in workers at a slaughterhouse. 3) Investigators focus attention on part of plant where pig brain tissue is processed. 4) The manner of removing pig brains is found to be making workers sick. Read CNN article
Multicultural Marketing: Why one size doesn't fit all.
As the general population in the US continues to become more diverse, with ethnic Americans of African, Asian, and Hispanic descent making up 25% of the population, the days of one-size-fits-all marketing are gone forever.