Translation - Getting it right. A guide to buying translations.
There are hundreds of ways a translation project could go off track: ridiculous deadlines, ambiguities in source text amplified by the translator not asking questions, misapplied MT (machine translation), no proofreading of typeset text by a native speaker, blissful unawareness of an over-confident translator operating in a vacuum, poor coordination of large projects, poor cheap freelance translator, poor expensive freelance translator, poor cheap translation company, poor expensive translation company, no client input, and on and on.
By applying even half the tips in this guide, you will improve your chances of getting a translation that works. Download translation guide
Multicultural Marketing: Why one size doesn't fit all.
As the general population in the US continues to become more diverse, with ethnic Americans of African, Asian, and Hispanic descent making up 25% of the population, the days of one-size-fits-all marketing are gone forever.
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